Salt Supply Co is a good example of offering free products as a giveaway for their subscribers. Enlisting the help of a social media influencer to help encourage participation in your contest is a great way to give this type of marketing campaign a boost. You can also use your contest to encourage customers to boost your social media accounts or explore more of your website. By capturing your customers’ email address and contact information, you have the chance to encourage potential future sales with lifecycle email marketing. While many online retailers might see giveaways as a money sink, the benefits definitely outweigh the initial cost.
Contests encourage customers to give you their contact information in exchange for the chance to win a prize.
